The Power of Emotion

In this page, you can find several examples of video clips and excerpts of  experiments highlighting cultural differences, movies and commercials of  failed projects due to cultural conflicts, and samples of  culture-bound, emotions, extreme and subtle emotional expressions impacted by differing perceptions (appraisals).  More clips will be added in time.

Culture and Emotions
East & West Divide
Part 1

Part 2

Banned Nike Commercial in China (2004)

This commercial was aimed at the Chinese market. Unfortunately it flunked big time due to plain ignorance.

Nike’s news ads showing NBA star LeBron James battling a cartoon kungfu Master and dragons has invoked great controversy in China. China banned the ads, describing them as an insult to the country’s national dignity. The commercial, titled “Chamber of Fear” was broadcast on local TV stations and CCTV 5, the national television sports channel, before being pulled. [Read article]

Banned movie in Thailand – Anna and The King (1999)

Banned movie in Thailand Though featuring Thai monarchy, and revolves around King Chulalongkorn, one of  Thai’s most significant Kings in the past, this movie is BANNED in Thailand itself!  “From the beginning to the end, the film is viewed as humiliating to the Thai monarchy. It also distorts history. It is against the good morale and culture of the nation,” says a deputy commissioner of the Central Investigation Bureau, which supervises film censorship.  They even banned the SHOOTING in Thailand,  forcing them to be done  in Penang, Malaysia. I remember some kids from my ex-primary school were auditioned to play the roles of the King’s heirs. [Read article]

Culture-bound Emotions
Latah – among the Malayans/ SE Asians

In short, Latah is a “hyperstartle pattern” – a term coined by Robert Winzeler .  A longer description by Winzeler is that, ” Upon provocation, usually involving a shock or acute fright, a latah person would shout an obscene utterance, imitate a word, gesture, or action or automatically obey commands that he/she would not normally follow”,   The study of Malaysian Latah, Indonesia, 1984).

Latah has been linked with Gilles de la Tourette’s syndrome by many European anthropologists, but many of us South East Asian would not agree that those two are even similar.  In fact, many do not consider it a syndrome or mental illness, but more of  a ‘nervous outburst’.  A sample latah scene:

(Extreme) Emotional expressions (well funny in some sense)

Fear and Excitement
(concentrate on the guy on the left and put on your sound!)